If you enter any building, by the time you hop on the elevator, you’ve probably seen multiple logos and ads in the building and on the clothing of the people you see. When you select your floor, you’ll see the logo of the elevator’s manufacturer on the panel.

But what about the company that actually constructed the building you’re in? After construction’s done, and the occupant moves in, the name of the builder is gone and probably forgotten.

That doesn’t have to happen.

Lack of buried asset information is estimated to cost the U.S. about $50 billion annually.

Construction intended to improve public infrastructure is the most costly and involved public works undertakings by government and contracting firms.

It’s surprising that many of the costs associated with large-scale construction projects stem from:

• relocating underground utilities

• designing around them so they don’t need to be moved.

Surveyors do much more than make precise measurements for boundary lines or construction projects – Surveyors are marketing an essential professional service.

Surveyors are critical to the accuracy of boundaries and infrastructure, yet their services are often undersold. It’s common that the only visible testament to a surveyor’s work are a few wooden stakes that are either removed or left in place to disappear over a few months.

Most end customers have only a peripheral knowledge of surveying in general, because surveying services are engaged through realtors or other contractors. It’s very important that your direct customer and the end-customer understand the value of surveying.